How we helped businesses grow
Smarter Sales, Less Guesswork:
How a SaaS Team Cut Manual Outreach Using Behavioral Lead Scoring
INDUSTRY: SAAS / MARKETING SOFTWARE
A SaaS company - Kontentino offering content planning tools scaled their marketing, bringing in 500+ new user sign-ups monthly. But the sales team couldn’t handle the volume manually — and lacked a method to prioritize high-value leads.
Challenges and Analysis
The company faced a number of interconnected challenges:
Overwhelmed sales team with no clear lead priority
Time wasted on low-intent users
No reliable insight into user readiness to buy
Solution and Implementation
Analyzed user behavior via analytics tools to detect interest patterns
Built scoring model to classify users into 3 intent groups
Gave sales team a dashboard to focus only on the high-opportunity segment
Results
The transformation had a significant impact:
Focused outreach with minimal guesswork
Estimated 2–3 hours saved daily per rep
Improved efficiency without sacrificing conversion
