How we helped businesses grow
Intent is Everything:
How a Fashion Retailer Personalized UX Based on Customer Goals
INDUSTRY: FASHION E-COMMERCE
A major fashion e-commerce brand wanted to go beyond product recommendations — and instead understand why a user was visiting. This shift from personalization to intent recognition unlocked new UX potential.
Challenges and Analysis
The company faced a number of interconnected challenges:
Product recommenders treated all sessions equally
Didn’t differentiate between browsers, buyers, or returners
Upsell opportunities were being missed
Solution and Implementation
Clustered user sessions into intents: explore, purchase, post-sale
Tailored UX and product feed based on identified intent
Created dynamic layouts aligned to user behavior
Results
The transformation had a significant impact:
Enhanced personalization aligned to session goals
More relevant product recommendations
Higher engagement through behavioral targeting
