How we helped businesses grow
From Reddit to Real Insights:
Generating Human-Centered Content with Social Listening & AI
INDUSTRY: MEDIA / GENERATIVE AI
A content automation initiative aimed to solve the core problem of generic, hallucinated AI output. Instead of generating content from templates, it tapped into real human conversations to create truly relevant articles.
Challenges and Analysis
The company faced a number of interconnected challenges:
Generic AI-generated articles lacking originality
Missed opportunity to surface real audience insights
Poor SEO and reader engagement
Solution and Implementation
Scraped Reddit threads in niche communities (e.g. Uber drivers)
Identified emerging topics and distilled real user pain points
Injected insights into prompt frameworks to generate content
Results
The transformation had a significant impact:
Authentic, trustworthy content grounded in user discourse
SEO- and relevance-boosted writing workflows
More engaging articles across multiple platforms
