How we helped businesses grow
From 20% to 80% Accuracy:
AI-Driven Risk Detection for Problem Gambling in Betting Platforms
ININDUSTRY: REGULATED GAMBLING / COMPLIANCE
Multiple betting platforms needed to identify problem gambling behavior as part of regulatory compliance. Their existing models were inconsistent and inaccurate, leaving them exposed to legal and ethical risks.
Challenges and Analysis
The company faced a number of interconnected challenges:
Low-accuracy rule-based detection models
Inconsistent risk evaluation between platforms
Regulatory pressure for standardization
Solution and Implementation
Designed AI model using cluster analysis of daily betting behavior
Identified risk patterns across user days, not just user profiles
Unified framework deployable across multiple companies
Results
The transformation had a significant impact:
Risk detection accuracy improved to 80%+
Helped meet EU-level responsible gaming compliance
Enabled proactive, data-backed interventions
